The Jadon Allen brand identity was created for a cohesive feel throughout all designed professional print and digital pieces. This includes but is not limited to business cards, resumes, letterheads, portfolios, and even the website that is being looked at.
The research part of this project took several weeks with different facets of design inspiration being carefully examined. Dozens of logo sketches were created and brought to a final stage and identity guidelines were created. Each piece was taken through a deep brand design process and feedback from peers and professors was collected and used in further iterations.
Resumes, letterheads, and business cards went through several phases of progress and modification, as did the website and portfolio elements of this project.
Resumes, letterheads, and business cards went through several phases of progress and modification, as did the website and portfolio elements of this project.
Software utilized to create this full identity included Illustrator, Photoshop, and InDesign.
